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further into the top 1% of wealth.

to look further into the top 1% of wealth. This category, those who have between $5 and $10 million in investments, has been called by some The New Elite. Personally, I call this the capitalist class and prefer that moniker. Jim Taylor and Doug Harrison define this group as “people in the top 1 percent of half of 1 percent of the American economic spectrum: These people typically have at least $5 million in liquid assets (i.e., not including their primary residence) or have at least $500,000 in annual discretionary income.” Those same authors consider affluent to be people who are “the top 5 percent of the economic ladder, which is roughly at least $1 million in liquid assets or $125,000 in annual discretionary income”.

But this begs the question: Who are the new elite, or the top 1% of wealth in the United States? What behaviors and characteristics are displayed be members of the capitalist class? Here are some facts and research from a great book written by some specialists who are among the leading marketers to the rich in America. It is theirjob to know who the rich are, how they behave, where they live, what they drive, and how to turn them into customers.

General Facts About The New Elite
For every 100 new elite members in the United States:

  • The average age is 47 years old
  • 90 to 95 made the money themselves; only 5 to 10 inherited it
  • 90 are college graduates; 10 are not
  • For those who are college graduates, 3 out of 4 did not attend an Ivy League school
  • 8 are Asian (defined including those from Indian subcontinent); nearly 3x the rate found in the population
  • 96 do not own a yacht; 4 do
  • 50 haven’t furnished their homes in any way that would reflect their economic status

Stealth Wealth
The most shocking statistic about the new elite in the United States? For every 100:

  • 80 practice “stealth wealth” so friends, family, and neighbors don’t know they are members of the new elite.
  • 20 are known to be rich by family and friends

Why doesn’t this get covered in the media? As Jim Taylor, Doug Harrison, and Stephen Kraus put it, “Happily married man builds a successful business and lives a quiet, happy life” isn’t necessarily news. “Rich guy with many girlfriends buys huge yacht featuring built-in stripper pole” is going to get more headlines.

Family Background:
For every 100 new elite in the United States:

  • 8 grew up in poverty
  • 28 grew up in lower middle class
  • 36 grew up in middle class
  • 25 grew up in upper middle class
  • 8 grew up in a wealthy or affluent class

Source of Wealth:
For every $100 the new elite in the United States making more than $500,000 per year in discretionary income have in net worth:

  • $35 came from owning their own business
  • $28 came from working for someone else’s business
  • $17 came from financial investments
  • $13 came from real estate
  • $4 came from inheritance
  • $2 came from other sources

Where The New Elite Grew Up:
For every 100 new elite in the United States:

  • 45 grew up in the suburbs
  • 27 grew up in urban areas
  • 20 grew up in rural areas
  • 9 grew up in the inner city
  • 1 grew up in a gated community

What The New Elite Drive:
The new elite in the United States spent $50,000 on average for their car. Here are the top ten vehicles owned by the wealthy. The figures add up to more than 100% due to many households owning more than one type of vehicle.

  • 25% drive a Mercedes-Benz
  • 23% drive a BMW
  • 22% drive a Lexus
  • 18% drive a Toyota
  • 16% drive a Chevrolet
  • 14% drive a Ford
  • 12% drive a Honda
  • 12% drive a Porsche
  • 10% drive a Volvo
  • 10% drive an Audi

Where the New Elite Live:
For every 100 new elite in the United States:

  • 20 live in the New York/New Jersey/Connecticut corridor
  • 17 live in California
  • 63 are dispersed throughout the remainder of the United States



eb Bush says he would support Donald Trump over Hillary Clinton

  • Former Florida governor believes ‘anybody is better than Hillary Clinton’
  • Fellow Republican candidate John Kasich says Trump will not win nomination

Republican presidential candidate Jeb Bush speaks to students and supporters during a tailgate campaign stop on the campus of Mississippi State, in Starkville, Mississippi on Saturday.
Republican presidential candidate Jeb Bush speaks to students and supporters during a tailgate campaign stop on the campus of Mississippi State, in Starkville, Mississippi on Saturday. Photograph: Jim Lytle/AP

Martin Pengelly in New York


Sunday 29 November 2015 18.41 GMT





Save for later

Jeb Bush would support Donald Trump if the real estate billionaire were to win the Republican presidential nomination, “because anybody is better than Hillary Clinton”.


What will it take to stop Donald Trump?

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The former Florida governor thinks that outcome unlikely, however, because the more voters hear of Trump, particularly on foreign policy, “the less likely he’s going to get the Republican nomination”.

Another candidate, John Kasich, was asked on Sunday whether he would commit to supporting Trump should he win the nomination. The Ohio governor, whose campaign this week released an ad that appeared to compare Trump to Hitler, would not say whether he would or not. Instead, like Bush, he said Trump would not win the nod.

Bush, who trails Trump by some distance in polls regarding the sizable Republican field, was speaking to CBS in an interview broadcast on Sunday morning, excerpts of which were published by Politico. Though Trump’s lead fell by 12 points in one recent poll, he has surfed a number of controversies over comments made on the campaign trail to maintain a healthy advantage.

The spectre of an independent run by Trump has hung over the Republican presidential field, despite an assurance by the candidate himself that it will not happen. Attacks on Trump by other candidates recently have revived such fears.

Before his run-in with the New York Times this week, over his appearing to mimic a reporter’s disability during a campaign speech, Trump caused an uproar when he appeared to agree with a suggestion that all Muslims in the US should be registered and mosques closed.

He has also repeatedly insisted that Muslims in New Jersey were seen to celebrate the 9/11 attacks – a claim refuted by New Jersey residents, fact checkers, the New York Times reporter and police.

On Saturday, at a rally in Sarasota, Florida, he widened his approach to the subject, saying: “Worldwide, the Muslims were absolutely going wild.”

Speaking to NBC on Sunday, Trump insisted he was “100% right” when he said he saw Muslims in Jersey City, New Jersey, cheering the 9/11 attacks.

Bush told CBS: “Look, I just think he’s uninformed … He knows what he’s saying. He’s smart. He’s playing you guys like a fiddle – the press – by saying outrageous things and garnering attention. That’s his strategy, is to dominate the news.”

The entire Republican field has grappled with the issue of security and the correct attitude to refugees from the Syrian civil war, particularly in the aftermath of the terror attacks in Paris this month that killed 130 and injured hundreds more and were claimed by Islamic State militants.

Their responses have prompted extensive criticism for alleged Islamophobia. This weekend, Ben Carson, who compared Syrian refugees to “rabid dogs”, was in Jordan visiting a refugee camp. In a statement from his campaign, he said the US should not take in any of the people he met.

Trump’s Dangerous Rhetoric, an ad released this week by John Kasich’s presidential campaign.5016.jpg?w=460&q=85&auto=format&sharp=10&s=93307a39d9d631f288a4d952fc7516a4

Ben Carson meets Syrian refugees in Jordan but says none should come to US

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Bush, like Texas senator Ted Cruz and Florida senator Marco Rubio, has called for Christian refugees to be given priority concerning entry to the US, a position which President Obama called “shameful”.

“We do not have religious tests for our compassion,” the president said.

Speaking to CBS, Bush said of Trump: “The simple fact is that he’s been wrong on Syria and on the refugees pretty consistently. And no one’s holding him to account.”

Asked if he would support Trump for the presidency if he won the primary contest which begins in Iowa on 1 February, Bush said: “Look, I’ve said … because anybody is better than Hillary Clinton. Let me just be clear about that.

“But I have great doubts about Donald Trump’s ability to be commander-in-chief … I’ll let the voters decide about Donald Trump. I’m pretty confident that the more they hear of him, the less likely he’s going to get the Republican nomination.”


On ABC, Kasich said: “He’s not going to make it. You know why he’s not going to make it? Because somebody who divides this country here in the 21st century, who’s calling names of women and Muslims and Hispanics and mocking reporters, then say[ing] I didn’t do it but he did do it … it’s just not going to happen.”

Kasich concluded: “And everybody needs to get over it and take a deep breath.”

On Fox News Sunday, the former Hewlett-Packard chief executive Carly Fiorina said Trump’s game plan is to say something “insulting, offensive, outrageous”, so that the “media pays attention” and then he “claims we all misunderstood him.”

“This is the pattern perhaps of an entertainer,” she said. “It’s certainly not a pattern of a leader.”