Do you want to write an email marketing copy that converts?
When it comes to email marketing, copy is one of the top determinants of whether your campaign succeeds or fail.
Customers who actually read emails from brands spend an average of 85% more while shopping.
In this article, we will share 9 useful tips for writing great email marketing copy to ensure your subscribers not only open your emails, but make a purchase.
1. Write An Attention-Grabbing Subject Line
Your customers receive dozens of emails every day. This is why you need to write a subject line that not only captures their attention but invite them to open the email.
The best way you can do this is by making the subject clear and easy to understand while adding a creative personal touch.
Using active verbs to tell the reader what they can do tends to convert very well because it’s simple and to the point.
Now if you can combine the two with a segmented email list where you know exactly what the user’s need is, then you can boost your open rate by 39%.
Some examples of good subject lines are:
It’s Beer. It’s Ice Cream. It’s Beer Ice Cream!
Get 25% off On Your Favorite Jeans