BASIS VECTORS

STEP1 :

CREATE THE BASIS VECTORS – IE THE OREDERED PAIRS

STEP2: FOR EACH PAIRS (Xi, Y j ) where i= 1 to 20 and j = 1 to 8
ASSOCIATE or call it TAG – economic dimensions – ie.
pick -> COST, OR SERVICE OR QUALITY, OR IMAGE

– IE FROM 4 – ASSOCIATE – 4 C 1 OR 4C 2 OR 4 C3 OR 4C 4

WORDS THAT BIZ WOULD LIKE TO USE/BRAND –

WHAT I MEAN IS – THAT :

PICK EITHER –

[1] COST AND SERVICE :for example: fast food restaurant, usually has low cost and service means -> FAST – EXAMPLE2 : say, Painter, or plumber, eletcircian or handyman – > usually says -> cost means – AFFORDABLE and he says – FOR SERVICE -> ON TIME – AND WARRANTY FOR LABOR AND PARTS . Example 3 : dISTIRBUTOR of INDUSTRIAL products, is in highly competitive space, so, cant raise prices and says -> 30 DAY RETURN, NO QUESTIONS ASKED..

OR

[2] COST AND QUALITY : btw, in price, service, quality, image – i am using price and cost to mean the same.

OR

[3] COST AND SERVICE AND QUALITY -> for example: ??? technology products, software vendors, mid priced bed and breafkast and mid priced HOTELS and Tours and Travel opreators and ?

[4] OR – SERVICE OR COST OR QUALITY -> ?

[5] OR – QUALITY AND IMAGE -> YOUR FRIENDLY CONSULTANTS, ACCOUNTANTS, LAWYERS, CONSUMER PRODUCTS – SPECIALLY WHITE AND BROWN GOODS, FMCG MAYBE? , ETC

[6] OR – QUALITY AND SERVICE AND IMAGE -> for example, high priced Hotels, hIGH PRICED, GYMN – USUALLY CHAINS,

WELL, U KNOW U HAVE 4 C 2 – COMBINATIONS –

FROM 4 –> PRICE, SERVICE , QUALITY, IMAGE –

USUALLY – ITS NOT THAT MUCH USUALY ITS PRICE, SERVICE , QUALITY, PICK ANY TWO – NOT ALL..

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